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Beauty Products

Advertising and Marketing 
Product Claims Matters

Caruso Law PLLC provides legal advice and counsel to businesses engaged in advertising and marketing non-FDA approved products with a focus on wellness and skincare products. Attorney Venus Caruso is proficient in assessing whether claims made for non-FDA approved products comply with applicable Florida state and Federal laws, rules, and regulations.


Venus carefully examines advertising and marketing materials, including product labels and packages, blogs, websites, social media posts, endorsements, testimonials, reviews, and other promotional content, to evaluate language accuracy and determine whether product claims are truthful, not misleading, contain any required disclosures, contain potentially problematic health claims, and otherwise are complying with applicable state and Federal laws, including, but not limited to, the Federal Trade Commission (FTC) truth-in-advertising law, the Food and Drug Administration (FDA), and the Federal Drug and Cosmetic Act (FDCA). Based on her analysis, Venus provides her clients with legal advice and recommendations, such as suggested modifications, revisions, and product claim best practices, aimed to help them operate in compliance and mitigate the risk of legal liability.

If you are a business and are engaged in advertising or marketing products and require legal guidance concerning product claims, contact Venus today to explore her qualifications and how she can help you. 

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