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Advertising and Marketing
Product Claims

Marketing and advertising laws governing product claims are complex and heavily regulated. Crafting powerful product claims requires strategic marketing that is both compelling in messaging to target audiences and legally compliant to avoid potential legal pitfalls.


Caruso Law provides legal advice and counsel to businesses that advertise and market non-FDA approved products with a focus on wellness and skincare products.


Attorney Venus Caruso is proficient in assessing whether advertising and marketing product claims, testimonials and endorsements for non-FDA approved products comply with applicable laws and regulations. She takes the time to understand your unique business objectives, product offerings, and target audience, enabling her to develop customized legal strategies and solutions. This process includes a careful examination of your brand's advertising and marketing materials, from product labels and product packages to blogs, website descriptions, social media posts including hashtags, user endorsements, user testimonials, user reviews and other promotional content for accuracy, truthfulness, required disclosures, and avoidance of potentially problematic, unsubstantiated health claims under various laws, including the Federal Trade Commission (FTC) truth-in-advertising law, the Food and Drug Administration (FDA), and the Federal Drug and Cosmetic Act (FDCA). Based on her detailed analysis, Venus strategically devises tailored legal solutions that are designed to help achieve your brand's marketing goals while also aligning your brand's product claims with applicable laws to help mitigate potential legal and financial exposure.

If you are a business that sells non-FDA products and are engaged in advertising or marketing your products, contact Venus today to explore her qualifications and how she can help you with your product marketing strategy and legal compliance requirements. 

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